MAH-ZE-DAHR
MAH-ZE-DAHR
BAKERY
MAH-ZE-DAHR
MAH-ZE-DAHR
BAKERY
Building a Brand
strategy, positioning, naming, logo + brand identity, packaging, print + digital marketing, photo styling, product ideation, website design, interior design
In an oversaturated market, this luxury brand needed a way to find its own voice while connecting with its consumers differently than those who came before it. Identifying that this venture was truly in the business of selling both mystery and desire, the brand transports the curious on a delectable journey, providing allure, sophistication and luxury.
photography by Kate Mathis, Stephen Kent Johnson + Vanessa Rees
MAH-ZE-DAHR Bakery transports the curious on a delectable journey of mystery and desire.
In Urdu, the word mazedar describes the taste essence of food, its flavor, and the magic that makes it delicious. The word captures the life of a taste experience, unique to each person but cohesive in its stories. It represents something that one cannot describe but wants to experience over and over again.
Creating a physical location for MAH-ZE-DAHR Bakery required the same level of detail and care as the initial development of the brand. Anchored in mystery and desire, this was not a 'kid in a candy store' experience. Inspiration came from hotel lobbies and wine bars.
Happily situated in the heart of New York City's West Village, MAH-ZE-DAHR Bakery opened its doors as a highly anticipated destination, garnering attention from The New York Times, Eater, The Wall Street Journal, Forbes, Food and Wine, Domino, and The New Yorker. As a brand, MAH-ZE-DAHR has successfully partners with Jet Blue Mint, William Sonoma, Food52, Club Monaco, Loews Hotels, and Tom Colicchio's 'wichcraft.
New Page
New Page
One Kings Lane
MASTERS IN BRANDING
THE
MASTERS IN BRANDING PROGRAM
The School of Visual Arts
MASTERS IN BRANDING
THE
MASTERS IN BRANDING PROGRAM
The School of Visual Arts
logo, brand identity, custom typography, interiors
The School of Visual Arts in New York City launched a new masters program in Branding; the first of its kind in the United States. Starting from the ground up, the department needed everything from a logo, brand identity, website, marketing assets and a studio that evoked promise, professionalism and inspiration.
*photography by vanessa rees, michael weber photography + scott lerman
Inspiration came in the form of oversized home libraries, lush leathers in rich caramel colors, bold typography and personal touches that one might in a home.
