J'AIME COHEN

With over 20 years of experience as a Creative Director and Brand Strategist, I have a proven track record of leading high-impact brand strategies that drive business growth and profitability. As the Founder of J’aime Cohen Creative Group, I have led brand strategy, development, and the execution of brand identities for top tier clients like Mah-Ze-Dahr, Bombay Hospitality Group, One Kings Lane and The School of Visual Arts. I specialize in transforming businesses through strategic brand positioning, identity development, and integrated marketing campaigns that deliver measurable results, including revenue growth and market
expansion.

I have a strong ability to align creative vision with business objectives, ensuring that every brand initiative generates measurable results and maximizes visibility and sustained success.

I co-founded the first Master's in Branding program in the U.S. at The School of Visual Arts (SVA), where I also served as Director of Operations and Graduate Advisor. In addition, I have been an Adjunct Professor at SVA for the past 17 years, teaching a Creative Leadership course to undergraduate design students, where I mentor the next generation of industry leaders and foster the development of innovative, strategic thinkers in design.